Walk any dealer lot and it’s like someone turned saturation down to zero. Black, white, grey, automatic, base wheels, “popular equipment package.” Dealers spec cars the way people dress for job interviews at companies they don’t care about: safe, forgettable, aggressively fine.
The Z shows up built for fun, then gets dressed like it’s headed to a mortgage conference. A poster car, Gran Turismo heritage, your cool uncle’s 240Z, sitting there in Boring Grey waiting for someone to settle.
Build-to-Order Changes Everything
Build-to-order is Nissan saying, “Okay, fine, you can have taste.” You pick your color, trim, transmission, and the factory builds that instead of whatever your dealer thought was “safe.”
My brain immediately opens fifteen tabs: forged wheels, blue over tan, manual, no sunroof. No stupid dealer add-ons like “Nitrogen Package” or “Door Edge Guards of Shame.” Your Z can finally look like your Forza garage, not Enterprise’s.
The Z is already outselling the Supra. Now imagine if more of them looked like they were actually chosen by people who care.